Geely / Volvo

[mBear]

England's Financial Times newspaper recently had a chance to sit down with Freeman Shen, Geely's VP of International Operations, in Shanghai.
Geely is quite concerned with not tarnishing Volvo's image and will operate the brand as a completely separate entity from Geely's own automotive division.
In Shen's words: "We want to be careful not to damage the Volvo brand. We don't want the image of a luxury car made in a third world country. We want the image of a European luxury car, albeit owned by a Chinese owner."

Volvo will indeed expand and build plants in China, but for the Chinese market.

 

[Andrea_B68]

Rassicurante direi.

 

[kriger]

:thumbup: :thumbup: :thumbup:

 

[TEOZZILLA]

mah..ke i cinesi si diano autonomamente dei terzomondisti mi sembra strano...son piccoli ma caz.utelli.. :shock:

 

[mBear]

mah..ke i cinesi si diano autonomamente dei terzomondisti mi sembra strano...son piccoli ma caz.utelli.. :shock:

Shen è stato in Usa, poi alla Borg Warner, poi è stato CEO di Fiat PowerTrain China.
Un' idea del mondo dei costruttori automobilistici dovrebbe avercela ...