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Definition
Practice in which a product, such as high-end perfumes, jewelry, clothing, or cars, is sold at a price higher that that of competing brands to give it snob appeal through an aura of 'exclusivity.'
Also called image pricing or prestige pricing.
Ah era una definizione di premium per chi pensasse che ho esagerato col cesarini- sforza ieri sera...
Practice in which a product, such as high-end perfumes, jewelry, clothing, or cars, is sold at a price higher that that of competing brands to give it snob appeal through an aura of 'exclusivity.'
Also called image pricing or prestige pricing.
Ah era una definizione di premium per chi pensasse che ho esagerato col cesarini- sforza ieri sera...