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Nuove strategie Subaru

Piano periodo 2012-2016

Interessanti questi passi:

New brand strategy:
To expand the base of Subaru fans and customers and increase sales by offering enhanced Subaru brand value.

Technologies:
Safety: To become the world?s leading brand in safety performance by providing all-around safety that comprises risk-avoidance technologies (active safety), systems in collision safety (passive safety), and pre-crash safety features.

Environment:
To review and improve the efficiency of all automotive power units, so that an average improvement of 30% in fuel economy will be achieved across the board in Subaru vehicles.

Products:
To enhance the Subaru product lineup through the introduction of three all-new models and a hybrid car (planned for 2013) and through the availability in more models of advanced technological pre-crash safety features like the EyeSight, Subaru's unique Active Driving Assist System that uses stereo camera technology.

Trovato il testo integrale qui:
http://www.fhi.co.jp/english/contents/pdf_en_73042.pdf
 
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